T I L T 3 6 T º
Vision engineers. Ideationists. Manipulators of emotion. Charmers. Wits. Knuckleheads who can’t get enough of inventing newer, smarter things. It takes a certain breed of mad scientist to believe this kind of obsessive passion for branding is worth pushing for... every single day. That’s us, a bunch of dedicated Dr. Frankensteins.
CEO / Chief Creative Officer / Innovation Officer
His engagement level dial goes up to 11, and that’s just volume. Driven. Weird. Energetic. He’s the man behind our mojo. If there’s an expertise, method, brand or bigwig needed – Rob’s either done it and took home an award for it or knows someone who can do it. He’s why we’re all here.
Rob has over twenty years of experience reshaping corporate brands and their strategic visions to succeed in today's competitive climate. His primary focus is guiding the agency's vision and brand promise to deliver strategic branding and radical creative development with breakthrough marketing, collateral and trans-media thinking across everything from web site design / e-Business and social media, to broadcast and interactive campaigns. Rob has worked on major brands, including, Disney, SeaWorld, Hilton, Embassy Suites, General Electric, Wendy’s Restaurants, IHOP, I Love New York Travel & Tourism destinations, General Motors, Pontiac, Toyota, The Country of Mexico, The Country of Nicaragua, Trump Hotels, Silver Seas, Barcelo Hotels & Resorts, Groupo Posadas, Finch Paper, Delaware North Corporation which includes all of the National Parks, 50+ destinations & hotels worldwide, and over two dozen universities & higher education clients.
With 1000+ major advertising awards to his credit, there's pretty good odds Rob will lead his team to win a few for you. In fact, Graphic Design USA, a leading worldwide creative publication, featured DeLuke as one of the top 50 designers and creative minds in the country and one of the top creative people to watch. GD USA also features him as an advertising & design forecaster for their publication. DeLuke’s thinking also runs in such prestigious publications as Print, Communication Arts, Adweek, Advertising Age, How Magazine and Step By Step Magazine. He also has multiple published graphic design book contributions under his belt. He has been a featured speaker at AIGA, as well as the How Design Conferences and was honored in the top 30 under 30 and again in the top 40 under 40.
In short: He da’ man.
Words of all kinds, at all hours, and volumes.
Annette Ragan_Creative Director
Playing with language as a tool for world domination is her life’s passion. Sometimes it’s audio, other times it’s spelled out. Some believe she has a quota to fill every day–at top volume. This is not true, dammit.
Big Picture Guy
Master of strategic thinking.
Laurence Tolpin - Chief Strategic / Co-Chief Creative Officer
It’s a little known fact that Laurence and Clark Kent are never in the same place at the same time. Coincidence? We don’t think so.
You see, Laurence is one of those unique strategic and creative super heroes who has been both CEO and Chief Creative Officer of two Madison Avenue’s top ad agencies, BBDO Worldwide and JWT Worldwide.
In addition, he was the President and Chief Creative Officer of MMGY Global, the world’s premiere travel, hospitality, entertainment, and luxury brand marketing company.
With over 20 years of hands-on strategic, creative, marketing, and executive management experience on ad agency and client side, Laurence brings an unusual combination of world-class creative, strategy, business acumen, and marketing leadership to the table.
His focus is on creating world-class ideas with stories that will make consumers talk about and fall in love with the brands, no matter where or how they might encounter those brands.
It’s one of the reasons Laurence was recently recognized in New York by HSMAI as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing Worldwide” along with other industry leaders such as Sir Richard Branson, Elon Musk and Bill Marriott.
Laurence is the kind of thinker and leader you want in the room facing a serious business challenge, and one of those special leaders who can elevate everyone’s game around them and galvanize the client and the brand.
Some of the global brands that Laurence has personally managed include Anheuser-Busch, Apple, AT&T, Bahamas Tourism, Bell Canada, Busch Entertainment, Coca-Cola, Darden Restaurants, De Beers, Delta Airlines, Diageo Brands, FedEx, Fairmont Resorts Worldwide, GE, HBO, Hilton Resorts Worldwide, The History Channel, Jeep, Kraft, Nestle, Marriott International, Mars, Mexico Tourism, Nike, Pepsi, Princess Cruises, Ritz-Carlton International, Rolex, Sony Entertainment, Space Florida, Sprint, Unilever, Universal Studios, Visa, Visit California, Visit Florida, Walmart, Wynn Resorts, and Walt Disney.
In addition to building and growing numerous brands and ad agencies, Laurence has won over 500 global creative awards, including Cannes Lions, Clios, and Creative Director of the Year by the top trade publications for his successful groundbreaking, storytelling campaigns across all media and platforms.
Pho Design Master
He thinks he's Yao Ming, but he's missing 19 inches.
Ken Dao_Design Director
It’s tough to rattle Ken. But we try. Throw him an impossible deadline, limit his font choices, take away his lunch… he solves for it. And then throws in another great option. The nerve. If we can keep him from fleeing to warmer climates, we will.
Everybody wants to direct, but he actually does.
Tom Gliserman_Director of Film & Animation
Several decades of translating messy life into perfect motion, have made him a talent tamer not to mention an incredible storyteller. Shoot underwater, sure. Shoot in the air, yep. Shoot something never tried before – now’s the time. We keep trying to push him too far, but all it ever does is win us more awards.
His musical abilities are Infinite.
Will Severin_Music Director & Producer
Rock will never die. Will’s never cutting his hair. You can’t hit his highest note. Lead singer of Infinite Spectrum, he’s also master of aural & motion production manipulation around here. So, if the perfect snippet of music is unavailable - no problem, he’ll make a better one.
If there’s no thumb moving, check her pulse.
Ashley Krastev_Social Media Content Writer
Let’s face it, she’s one of “them.” The connected. The urban. The trend obsessed, fluid tide of tomorrow. And that’s exactly what makes her so valuable, 24/7. Luckily, she’s genetically predisposed to frenetic creative on the fly with advanced sleep deprivation.
Though she be little, she is fierce.
Sheri DeLuke_ Founder & Chief Operating Officer
Concentrated like orange juice. Strong like bull. Sheri fulfills every idea of Napoleonic power with a smile on top (also, he was average height, but that’s not important right now). Able to wrangle a wild Rob into submission–she sees through it all, can capture it professionally on camera and fix what’s wrong, all before you’re done explaining it.
He's a wordsman and a woodsman.
Mark Sunderland_ACD Copywriter
Mark was once in an elevator with Don Cheadle but did not have the courage to strike up a conversation, and that is one of his greatest regrets in life. Also, he owns a parrot.
Director of Happiness
A wet nose doesn’t work for everyone, she’s an exception.
Tallulah_Professional Golden Retriever
Born on April fool's day but she's no fool. She knows exactly where to go and get snacks. We’re already pretty sure she’ll be a lot smarter and nicer than those vicious fluffy puppies you read about in the news. Now that she's arrived, she’ll be answering the door. Promise.