CLIENT: SPACE FLORIDA / SPACE-X / MERCURY X-PLOR, FL
This campaign was designed to introduce the new space commerce recently established on Florida's Space Coast, utilizing existing NASA launch pad grounds, and new technology to allow everyday people and adrenaline junkies the ability to experience outer space. Accordingly, the advertising and corporate partnerships were proposed with Formula One Racing and the Omega Watch Company. Omega was to create a high-end luxury watch using authentic re-entry material from the nose of the space shuttle. Additionally, this proposed watch face would highlight the blue-haze of the Karmin Line, visible only upon reaching outer space.