CLIENT: INDIANA LIVE CASINO, IN

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This campaign was designed to introduce the "Live!" brand to the countryside of Shelby, Indiana. Tailored to three distinct demographics of casino life – the boomers, singles and group outings – we utilized TV, radio and billboard along with a rigorous social push to entice visits to the new casino. We also created a custom piece of music in three different gengres for audience-aligned radio stations.