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This rebrand was designed to make Concordia University a thought leader in the transforming educational vertical. We did this by being agile in the ever evolving digital space utilizing a large amount of paid and organic social media buys to drive on-line enrollment for the MEd & EdD programs. Concordia is a unique model, allowing students on-line, and on-ground to engage with the Faubion school – a fresh model of education spanning the whole student, body & mind from the 3rd trimester of birth through a PhD degree.