CLIENT: GE'S GROUNDBREAKING NUCLEAR MEDICINE INNOVATION
GE asked us to create a storytelling journey that started in Rehovot, Israel to introduce their latest nuclear medicine product to the world. We crafted the journey through a worldwide virtual conference which highlighted StarGuide via a product experience video. Armed with nothing more than a few CAD files of the product since there were zero installations at that point, we set out to create a brand product video, plus additional digital content that included smaller content videos, animated gifs, and a series of new icons pertaining to the nuclear medicine category in the GE brand style. We partnered with Freeman to debute the StarGuide product in April 2021 with GE's first ever virtual conference. All of these assets now live within the new GE brand website in a digital product landing page, which we created to highlight all of StarGuides innovative product features.