Intellibed reached out to TILT36T° with the thought to raise the level of brand awareness. Tilt36T° took on the challenge and completely rebranded the Intellibed product. Intellibed had developed a new mattress technology and needed to convey that story to all the people who suffer from poor sleep. The strategy was to ensure the Intellibed name would be linked to innovation and be recognized as a true luxury brand. In less than 2 years TILT36T° completely changed the brand perception, as well as the corporate model and philosophy of how to bring an innovation to the luxury market. From redesigning the look and feel of the products, stores, mission, wholesale distribution and how to partner with other brands, TILT36T° raised sales by more than 400% in less than 2 years.