CLIENT: BALL STATE UNIVERSITY, IN

This was a complete re-brand of the university, modeled after the foundational pillars that President Mearns envisioned for the institution to soar into 21st century learning. The campaign was designed to reflect the authentic attributes for which Cardinals are known for and the spirit they bring to the community of Muncie, and the state of Indiana. The campaign embraced the entrepreneurial, underdog drive which embodies these specific students with the power to tackle the future by discovering their true passion.