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How do you separate one Florida Beach destination from another? For the Amelia Island CVB, we turned their Southern heritage, charm and closeness to Georgia into a unique branding opportunity with this strategic positioning: “A Florida Beach with a Southern Accent.” From there, we created a stunning 360-degree integrated campaign that drove visitation and hotels nights by double-digits. As a result, we won over a dozen medals including Best of Show at the Adrian Awards (the Oscars of the Tourism and Hospitality Industry) and Visit Florida’s

Flagler Tourism Awards.

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